Helping solo business owners reclaim their time, be productive, and create work-life balance.
I know first-hand that freedom and flexibility can’t co-exist with stress and overwhelm.
After moving from Finland to California I started a photography business — which is how I got sucked into the culture of overworking. There was always more to be done and I felt like I couldn’t take a break. Eventually Ideveloped night-time headaches that kept me awake all night.
I had no choice but to get off the hamster wheel, prioritize balance, and design a more sustainable approach to business.
It’s possible to marry business and balance.
Leveraging my psychology training and love for minimalism, I created a plan to work less – without sacrificing my income. I made space for rest, nature, relationships, and my wellbeing: the basics of everyday Finnish life I had neglected.
A few years of refinements and practice later, I’m closer to the freedom, flexibility, and work-life balance that I had imagined when I first started my business.
And I want to help you experience the same.